Amazing facts: Viewing of spokesperson videos is rapidly increasing, with 83% of respondents preferring watching videos over accessing information via text or audio. This year, Techsmith reported that 52% of people watch more than two instructional or informational videos each week, up from 51% in 2018 and 28% in 2013.
These videos typically involve explanations, facts, and ideas such as overviews of new safety regulations or insights from departmental meetings. Social media platforms make millions of dollars each year from ads on YouTube, Twitter, Facebook, and TikTok, demonstrating the importance of video content in today’s marketing landscape.
Sprout Social recommends becoming familiar with crafting the perfect spokesperson video for professional success.
Techsmith suggests creating video content that elicits a particular emotional reaction, using a spokesperson or live actor. Video’s success lies in its emotional potency, with its ability to evoke laughter, nostalgia, and even tears. A professional tone of voice is essential for producing effective video marketing content.
Here are three keys from Techsmith for creating effective video acting content:
Create distinctive, visually attractive video material that engages viewers straight away. Even on a limited budget, you can craft captivating content. Social media platforms are giving priority to video content, and consumers are devoting most of their time to it. However, simply delivering video is not enough. People take in an astounding amount of content each day. For successful video advertising to be noticed, it must be distinctive. In a professional tone.
Video content should be more entertaining and less promotional. We live in a world of scrolling, so it is important to capture the attention of viewers within the first five seconds with a hook. Rather than focusing on sales, create unique, creative ideas that incorporate the key messaging of a brand. People don’t just want to be informed about your product or event, they want to be entertained. This should be done in a professional manner.
Produce professional, attention-grabbing video content on a budget. Social media is prioritizing video, and consumers are spending more time with it. Generate unique content that stands out and hooks viewers immediately, because consumers are bombarded with a massive amount of content daily. Be sure to make your video marketing effective.
For successful marketing through video, it is critical to maintaining a consistent approach. This includes using the same colors, fonts, and graphics across all video content. Achieving this chromatic and graphic continuity is essential for maintaining a strong brand. Professionally speaking, marketers must be consistent in their video content creation.
