As travel brands look to increase their reach and appeal to an ever-growing range of audiences, video has become an essential part of the marketing mix. Short-form video, in particular, has exploded in popularity, with platforms like TikTok, Instagram, and YouTube offering vast opportunities to engage viewers.
In this article, we’ll explore the potential of short-form videos for travel brands and provide some tips on how to make the most of this exciting format.
Short-form Video: A Powerful Tool for Engagement
The short-form video has a number of advantages over longer-form content. It’s quick and easy to consume, meaning viewers are more likely to watch it all the way through. It’s also versatile, allowing for a variety of content types – from vlogs to tutorials to branded narratives – and enabling travel brands to connect with their audience in an authentic, engaging way.
The data backs this up, too. According to a recent study, short-form video engagement is on the rise, with users watching more than four times as many videos as they did in 2019.
Tips for Using Short-Form Video
When it comes to creating short-form video content, there are a few key tips travel brands should keep in mind:
• Focus on topics that are relevant to your audience: Think about the topics your viewers are likely to be interested in and create content that speaks to their interests.
• Keep videos concise: Stick to the one-minute rule – videos that are too long will be off-putting and hard to watch.
• Incorporate storytelling: Tell stories that are engaging and inspiring – stories that evoke emotion and connect with viewers.
• Use visuals: Visuals are a great way to make your video content stand out and capture viewers’ attention – think about adding stunning illustrations, photos and animations.
• Leverage influencers: Consider working with influencers to help promote your content, and potentially reach a wider audience.
• Test and measure: Test different types of content and track the metrics to see what’s working and what’s not.
By leveraging the power of short-form video, travel brands can create content that resonates with their audience and drives real action. With the right strategy and creative approach, travel brands can use short-form videos to engage, inspire and captivate their viewers.
