Creative Travel

How Travel Brands Use Short-Form Video to Create Engagement

As travel brands look to increase their reach and appeal to an ever-growing range of audiences, video has become an essential part of the marketing mix. Short-form video, in particular, has exploded in popularity, with platforms like TikTok, Instagram, and YouTube offering vast opportunities to engage viewers.

In this article, we’ll explore the potential of short-form videos for travel brands and provide some tips on how to make the most of this exciting format.

Short-form Video: A Powerful Tool for Engagement

The short-form video has a number of advantages over longer-form content. It’s quick and easy to consume, meaning viewers are more likely to watch it all the way through. It’s also versatile, allowing for a variety of content types – from vlogs to tutorials to branded narratives – and enabling travel brands to connect with their audience in an authentic, engaging way.

The data backs this up, too. According to a recent study, short-form video engagement is on the rise, with users watching more than four times as many videos as they did in 2019.

Tips for Using Short-Form Video

When it comes to creating short-form video content, there are a few key tips travel brands should keep in mind:

• Focus on topics that are relevant to your audience: Think about the topics your viewers are likely to be interested in and create content that speaks to their interests.

• Keep videos concise: Stick to the one-minute rule – videos that are too long will be off-putting and hard to watch.

• Incorporate storytelling: Tell stories that are engaging and inspiring – stories that evoke emotion and connect with viewers.

• Use visuals: Visuals are a great way to make your video content stand out and capture viewers’ attention – think about adding stunning illustrations, photos and animations.

• Leverage influencers: Consider working with influencers to help promote your content, and potentially reach a wider audience.

• Test and measure: Test different types of content and track the metrics to see what’s working and what’s not.

By leveraging the power of short-form video, travel brands can create content that resonates with their audience and drives real action. With the right strategy and creative approach, travel brands can use short-form videos to engage, inspire and captivate their viewers.

PR Barn Team

Through PR Barn, we provide the latest tips, tricks, and updates on what’s happening in the creative industry on a large scale. This allows you to stay ahead of the competition and ensure that your clients are always at the forefront of the latest trends and technologies.
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