Imagine being able to quickly and easily generate television advertisements, social media posts, and vacation marketing campaigns with the press of a button.
The latest advances in artificial intelligence (AI) show that computers can trespass into something that has been considered as fundamentally human: creativity. That is precisely where the travel marketing business is headed, and soon.
The creation of marketing campaigns and materials by computers is just the beginning. Travelers may one day walk through an airport or board an AI-designed aircraft, according to experts.
The particular subset is known as generative AI. This is a fundamentally new breakthrough that may produce a new, unique product based on the rules that are provided, unlike the traditional approach of artificial intelligence (AI), which has been about leveraging existing datasets to make conclusions and predictions.
It feels as though AI is suddenly encroaching on what we assumed was exclusively human and was never likely to be impacted by machine intelligence, which is creativity. This is what has set our world ablaze in 2022. the capacity to produce.
According to a report released in late 2022 by India-based Acumen Research and Consulting, the worldwide generative AI industry had a value of $7.9 billion in 2021 and is anticipated to grow to $110.8 billion by 2030.
Relevance to Travel Marketing
In travel marketing, it might produce customized commercials, forecast consumer behavior to guide the most effective marketing campaigns for specific target markets, and offer customized customer care.
The use of AI software platforms for creating marketing content, marketing campaign concepts, marketing campaign assets, and marketing campaign imagery is now being tested by marketing companies. Google is developing its own technology that can produce art, film, and modify photos using text cues. In the end, inventors want to be able to start with a typed prompt and generate a variety of things, including Powerpoint slides and even tunes.
One of the most prominent companies leveraging generative AI specifically for blog articles, content for social media and marketing material is Jasper, which secured $125 million at a $1.5 billion value in 2022. According to the company’s website, it can do innovative marketing tasks in 26 dialects 10 times quicker than a person.
Long term, that will probably shift the marketing creative director’s role such that it becomes more like a technology execution engine. The skills necessary to create the precise cues for these computers that produce the best results are already being worked on. That’s probably where the staff will concentrate its efforts.
In a Nutshell, This Is How It Works
A transformer model, which is basically a new kind of artificial brain that detects data patterns where the order of the pieces is significant, is the foundation of generative AI. T he words used in a sentence, for instance.
The software decides on the most likely next word in a sentence by performing an exceedingly intricate data study. The AI may use this data to generate new content based on what people often say in those situations because it has been trained with a sizable portion of all written content created by humans.
Travel in the Future with Generative AI
This innovation will most likely have a direct impact on the marketing industry, but that is just the start. Although there are currently legal challenges to the methods used to gather the data used to train generative AI models, advancement is inevitable.
As the first step toward potentially revolutionizing the way travel firms operate, ChatGPT now has the ability to generate trip itineraries. A list of seven days chock full of some of the top locations for contemporary art exhibitions and galleries, stage and music events, and related bar venues was provided in response to a request made on ChatGPT in mid-December for a weeklong trip to New York City focusing on artworks.
In addition, it might be applied to hotel distribution and the planning of buildings, resorts, and other services. There are already a number of platforms for interior decorating, and tests are already being conducted to see how AI might be utilized to create architectural drawings.
